What to Look Out for When Staging Your House

by Marc Gottesdiener 10/06/2019

Preparing your house to sell can mean different things in different markets. You want your home to be competitively priced and attractive to the buyer, so you put some extra effort into staging and end up with no takers. What happened?

Despite what you see in decorator magazines and on television, sometimes less is more, way more when it comes to staging your home.

Here are some areas to watch out for when following staging “advice.”

  • Over the years, real estate agents have shared the notion that freshly baked cookies or bread evoke a warm and welcoming atmosphere. But unless you're offering the treats to share, leave the baking to the shop down the street. The idea has run its course and appears to be just what it is—a sales tactic that might backfire on you.
  • In the same vein, don't light scented candles all over the place. What seems delightful to you may be overpowering to your potential buyer. They may be wondering just what you're trying to cover up. Instead, open the windows and air it out. Or use an odor-removing spray with a "fresh" or "linen" scent.
  • Don’t cover the windows. Don’t buy new blinds, new drapes, new valances, or sheers. Just don’t! Your windows should be as lightly-dressed as possible. Remove or pull up shades to let the dazzling sunlight stream through the clean glass. Chances are, your buyer has different taste from you, so spending money on new window coverings would be a lose-lose!
  • Leave the music and television off. Since you don't know your buyer's taste in music any more than you know their taste in candles, allow the home's everyday sounds to become music to the buyers' ears.
  • Don’t decorate every surface. It’s easy to do when using magazines or home décor shows as your guide, but savvy buyers want to see the nitty-gritty surfaces. They want to know what they’re buying, and not worry about what you’re covering up with all that stuff.
  • During holidays or events, don’t overdo the celebratory decorations. These become distractions and may turn off your buyers.
  • If you've painted a room a deep shade of red or purple, consider painting it light and bright before your open house. Regardless of how popular they are in theory, homes with darker shades don't sell as quickly as lighter hues.• Don't leave family portraits and very personal items hanging on walls or filling display spaces. You want the buyers to imagine themselves there, not to see you.

When staging your home for sale, opt for less, not more. Less furniture, fewer window coverings, and limited décor give your home its best chance. For more ideas on home staging, talk to your local real estate agent.

About the Author
Author

Marc Gottesdiener

As a full service real estate company with over three and half decades of licensed experience and expertise, Marc Gottesdiener & Co., Inc. handles all aspects of both commercial & residential real estate assignments including appraisals, rentals, listings, building rehabilitation, consultation, expert in litigation, court testimony, & other real estate asset services especially in Connecticut. Marc Gottesdiener himself has owned over one hundred twenty units and these properties have been in 4 New England states, and the company has managed hundreds of units in Hartford and beyond for a diversified base of clients and types of properties. Use objective experience in solving real estate problems. As an appraiser, Marc is a certified general for both residential and commercial appraisals and has provided expert court testimony in all eight Connecticut counties. In addition, Marc routinely works with the Connecticut Superior Courts (on over 250 cases) in providing appraisals and court testimony for various property matters, foreclosures, divorce, bankruptcy, partition suits, and other litigious matters. His firm can represent as an agent & manager for landlords from out of state. Over the decades Marc has handled many difficult real estate situations, and to negotiate settlements to provide creative & equitable solutions. Read more about our company here.